Everything you need to know about your next product launch

A product launch is the process of introducing a new product or service to the market. It is a crucial phase in the product life cycle that must be carefully planned and executed. You can launch per product, but you can also launch multiple products at the same time.

It is smarter to launch multiple products at the same time because it can increase the interest and involvement of the customer. Several people will be interested in the launch, but not all for the same product. In addition, you can set up 1 large marketing campaign and focus on that, instead of a new separate product launch every time. This can lead to a greater impact and a more efficient use of your marketing budget.

It can be smart to link your product launch to an international event. Think of Christmas, Valentine's Day or the beginning of summer. People are more likely to buy candles in the winter months when it gets dark faster than in the summer months. So if you are going to sell sweaters, make sure that the product launch is planned after the summer.

Start planning in time. Make sure that all the products are ready for the launch. Additionally, it is smart to start marketing earlier so that customers know about the launch and can look forward to it. Also keep in mind that customers are already buying their Christmas stuff before Christmas, so your Christmas product launch might need to be on the market a month before Christmas.

An overarching theme for your product launch creates a story. And stories make it easier to convey the message behind your product in an engaging way. Customers simply connect more easily with stories than with dry product information. An overarching theme could be: Christmas, gaming, food, summer, home, etc.