How to come up with a product name that hits the mark

What you want is for people to remember your product. A good product name can help with that. The name is often the first impression people get of your product and can immediately clarify what the product is or what you can buy. In addition, a product name says a lot about your brand: it is an important part of how people experience and remember your brand. Below are the most important points to consider when coming up with a product name.

First of all, it is important to think about your brand image. Is your brand serious and professional, or playful and informal? That image should be reflected in the product name. If your brand has a serious image and customers expect that from you, it does not make sense to suddenly use a funny or childish product name. Consistency is very important here.

In addition, the product name should be as clear as possible. The customer should immediately understand what kind of product it is. For example, if you sell a shirt, it is smart to incorporate this into the name. The buyer should not have to guess what is for sale, as this can cause confusion or even discourage them from buying.

What you want to achieve above all else is for the product name to stick. You can do this by playing with sound, rhythm, or rhyme. Names that sound good when you say them are easier to remember.

Good product names evoke a feeling or association. Think of recognition, humor, or nostalgia. For example, a name can refer to a movie, a trend, or contain a joke. I often use puns. But make sure that the target audience understands this; if people don't get the reference, the feeling you want to evoke will not come across.

Nowadays, products are also shared on social media. There is little room for explanation on social media. The product name must therefore tell the story together with the photo. If the name is too vague or complicated, people will be more likely to scroll on. A short, powerful, and clear product name increases the chance that people will stop looking and become interested in the product.