More than a good idea

How exciting! You've come up with a great idea to sell. But unfortunately, there's more to it than just having a good idea. You can easily put your product on Etsy or another website, but it doesn't stop there. Because then you need customers, branding, and you have to decide how much to charge for your product.

As a small business, you are the only employee that large companies like Amazon have. You are the product developer, the marketing department, customer service, the accountant, and the cleaner. You have to do it all yourself, and you will probably enjoy some of the work, whether it's social media or administration (yes, these people exist).

And then there are those tasks that don't make your heart beat faster. Think of VAT returns or endlessly editing photos because the lighting wasn't quite right. But that's all part of it. As a small business owner, you keep learning new things. You learn by doing, trying, making mistakes, and getting back up again.

And that's what makes it so special. You're not just selling something; you're building something that's yours. Every order, no matter how small, feels like applause. Every positive review is a mini-boost to your motivation. And every customer who comes back? Pure magic.

It's a lot. Sometimes overwhelmingly so. But it's also valuable. Because at the end of the day, you're not just building a business, you're building your dream.